We’re the Leader in Employee Advocacy & Engagement

More than 50 passionate people in San Francisco and Pasadena.

We Are Turning Social Marketing Inside Out

Our platform and expert guidance power a branded social experience for your employees to share, consume, and create content anytime and anywhere. We call this new type of marketing Employee Advocacy. 

San Francisco,





Advocate Marketing Programs


Shared Vision

Our Core Values

We believe brand stories are best told from the inside out, and that we are entering an era when every company will manage their own brand advocate relationships using software.

Life at SocialChorus is guided by our dedication to create enduring value for our customers, honesty with ourselves and customers, making decisions with courage and responsibility to each other, customers, and investors.


Gregory Shove

Founder and CEO

Gregory is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995.

Nicole Alvino


Nicole is Co-founder and Chief Strategy Officer. She is responsible for architecting program solutions to efficiently deliver adoption, engagement and success for customers as well as providing strategic direction and oversight for enterprise clients. Formerly, she was Founder and CEO of Dermalounge, a consumer skin health brand and an early adopter of Advocate Marketing.

Brad Klaus


Brad is the President of SocialChorus, responsible for strategic direction, growth, and success of the customer base. Previously, Brad was the Founder and CEO of Extole, the leader in referral marketing. He has held management positions at Qualys (QLYS), Demandtec (acquired by IBM) and Siebel Systems (acquired by Oracle).

Dave Hawley

VP Marketing

Dave leads marketing for SocialChorus. He has been delivering high-velocity, start-up marketing results for over a decade. Most recently, he has powered two start-ups to successful exits: KACE (acquired by Dell) and PowerReviews (acquired by Bazaarvoice).

Alan Tarkowski

VP Sales

Alan is responsible for all new business revenue for SocialChorus. Alan has evangelized new digital marketing technologies for more than 17 years. Most recently, Alan led worldwide sales for consumer identity management provider, Gigya. Alan's also held senior sales roles at Coremetrics (acquired by IBM), and Overtone (acquired by Kana Software).

Mark Davis

VP Finance

Mark oversees operations and leads the company’s financial strategy. He has over a decade of experience managing marketing services companies, most recently in Singapore as Commercial Director of Y&R, and in San Francisco as Controller and Finance Director of McCann Worldgroup.

Tim Christensen

VP Engineering

As the VP of Engineering, Tim is a high-energy problem-solver driven to scale and empower the Engineering team to overachieve in an aggressive and rapidly growing business. Holding executive and senior leadership roles at DoubleDutch, Apple, and Yesmail Interactive, Tim enjoys the challenges of building inspired teams to stay edgy and hungry.

Blake Hayward

VP Product

As VP of Product, Blake leads product management, product design, and product marketing. Before joining SocialChorus, Blake gained over 19 years of product leadership experience at companies such as Extole, MarkMonitor and Yodlee.

Ananda Ghosh

Senior Director, Product

Ananda manages mobile and web products for SocialChorus. He's driven product strategy and results in consumer and enterprise software for over 10 years. He most recently ran the mobile product roadmap for Klout (acquired by Lithium). Prior to that he worked on games, platform, and mobile at Zynga.

Adam Stiles

Director, Engineering

Adam is Director of Engineering and leads our Pasadena-based engineering team. Adam has close to two decades of experience with internet technologies, including co-founding CollectiveTrust (acquired by MarkMonitor). He built the first tabbed web browser NetCaptor in 1997.

Jean-Michel Decombe

Senior Software Engineer

Jean-Michel leads iOS development at SocialChorus. He has a extensive experience designing and building desktop and mobile products, and was awarded several related patents. Most notably, he founded visual search company Groxis, and helped Zynga with its transition to mobile platforms.


Backed and supported by amazing people and investors, including Kohlberg Ventures, WTI and Windforce Ventures.

Meet the Handheld Solution for Employee Advocacy and Engagement