Proven Advocate Marketing Performance

Trop50

Advocates share New Year’s resolutions and Trop50 reviews

Goal

Generate social engagement and product awareness for Trop50 to increase website traffic to owned pages.

Strategy

Power health and wellness advocates to blog about real reasons behind their New Year’s Resolutions and share opportunities for Trop50 product samples and coupons across Facebook and owned channels.

Results

  • 38K Endorsements Created
  • 3M Endorsements Delivered
  • $350K Earned Media Value

Turner Entertainment

customer-turner

Television advocates share exclusive brand content

Goal

Drive social engagement and amplify awareness for the return of Dallas on TNT.

Strategy

Identify entertainment advocates and provide opportunities to share exclusive Dallas content before the show premier.

Results

  • 36K Endorsements Created
  • 14M Endorsements Delivered
  • $400K Earned Media Value

Fortune 50 Telecom Company

customer-fortune-50-telecom

Employee advocates share company thought leadership

Goal

Drive social activity and engagement and build customer awareness for innovative company initiatives.

Strategy

Power employee advocates to be thought leaders and bring the brand’s message to new audiences across LinkedIn, Twitter and Facebook.

Results

  • 24K Endorsements Created
  • 5.4M Endorsements Delivered
  • $113K Earned Media Value

Multinational Food and Beverage Corporation

customer-multinational-food-beverage

Advocates share experiences for opportunity to chat with celebrity spokesperson

Goal

Drive social engagement and traffic to owned channels.

Strategy

Identify quality brand advocates, build relationships and power them to share experiences for the chance to win a unique experience – a Google chat with celebrity spokesperson.

Results

  • 87K Endorsements Created
  • 15.6M Endorsements Delivered
  • $252K Earned Media Value

US Television Network

customer-us-television-network

Advocates tweet to vote for their favorite reality show competitors

Goal

Amplify social engagement and endorsements for new season of the reality show.

Strategy

Power entertainment advocates to curate stories and content and promote social voting and participation in weekly Twitter chats.

Results

  • 35K Endorsements Created
  • 27M Endorsements Delivered
  • $423K Earned Media Value

Fortune 50 Retailer

customer-fortune-50-retailer

Advocates share tips about their favorite ways to stay fit

Goal

Build brand awareness and increase social engagement for new activewear line.

Strategy

Motivate fitness and lifestyle advocates to share their own stories about their healthy lifestyles across blogs, Facebook, Twitter and Instagram.

Results

  • 7.5K Endorsements Created
  • 2M Endorsements Delivered
  • $77K Earned Media Value

Fortune 500 Insurance Provider

customer-fortune-500-insurance-provider

Advocates share personal stories about technology-related accidents, highlighting the importance of insuring tech gadgets

Goal

Increase social engagement and brand preference.

Strategy

Power technology and parenting advocates to share personal stories about technology-based accidents and the importance of having tech insurance across blogs and Facebook.

Results

  • 53K Endorsements Created
  • 2M Endorsements Delivered
  • $100K Earned Media Value

Fortune 500 Auto Brand

customer-fortune-500-auto-brand

Advocates share blogs, pictures and stories describing why they love their car

Goal

Drive social engagement to increase preference and consideration for the brand.

Strategy

Identify parenting, lifestyle, and entertainment advocates and provide them with content and opportunities to power social sharing of “road trip” stories on blogs, Facebook, Twitter and YouTube.

Results

  • 23K Endorsements Created
  • 30M Endorsements Delivered
  • $283K Earned Media Value

Fortune 500 Consumer Products Brand

customer-fortune-500-consumer-products-brand

Advocates create and share interesting “do-it-yourself” projects showcasing innovative uses of products

Goal

Build social engagement and consumer awareness about brand and products.

Strategy

Identify do-it-yourself, fashion and design advocates and provide them samples of household products and opportunities to share creative projects on blogs, Facebook, Instagram and Pinterest.

Results

  • 188K Endorsements Created
  • 17M Endorsements Delivered
  • $111K Earned Media Value

Fortune 500 Consumer Brand

customer-fortune-500-consumer-brand

Advocates share their product reviews and product coupons

Goal

Generate social engagement with product reviews to encourage more consumers to try new products.

Strategy

Identify food and women’s lifestyle blogger advocates to share product reviews and in exchange for exclusive product coupons.

Results

  • 58K Endorsements Created
  • 8.3M Endorsements Delivered
  • $203K Earned Media Value