Farryn Weiner of Michael Kors to Speak at Brand Innovators, Plus More on the #MKTimeless Program!

by on October 16, 2012

This Thursday, 10/18, Michael Kors’ Global Social Media Director Farryn Weiner will join an impressive lineup (DKNY PR Girl, Mastercard, Gap, Gilt Groupe, Mt Dew, Verizon, GE, to name a few.) at Brand Innovator’s Social Media Summit in NY to cover the Art and Science of Community Management. Michael Kors is not only a fashion forward, but also a social forward brand that SocialChorus has had the pleasure of working with for the #MKTimeless program. As popular blogger PR Couture describes:

“In exchange for signing up to blog about how I style (or would style) my Michael Kors watch, Michael Kors provided access to images, information about a Twitter/Instagram contest and an opportunity to win the Paris watch or store credit if my blog post drives the most social actions. (Hint Hint)…

The brand is using SocialChorus, which acts as a blogger-friendly dashboard and central hub for the campaign…I really enjoyed using the Social Chorus platform – it clearly laid everything out, and of course, now that I’ve had Lasik and no longer need prescription sunnies – I’m all about collecting new ones!”

We are thrilled to be working on such a unique campaign with some great fashion bloggers. You can keep up with the #MKTimeless program by following the hashtag on Twitter and Instagram, and enter to win the Paris Limited Edition by posting your own #MKTimeless photos on your pages!

If you’re in NY this week, don’t miss Farryn Weiner on the “Art and Science of Community Management” panel at Brand Innovators Summit! Register here.