Halogen’s Weekend Reads
Although consumer confidence reports are down, traffic to online retailers has increased 10 percent year over year for the last week of October. One big contributor? Affluent shoppers.
The Harvard Business Review reminds us “people rarely rally around technology.” Instead they rally around purpose. That purpose is what drives successful social media.
Tomorrow’s CMO: The acceleration of consumer adoption and behavior makes him/her more reliant on innovation than ever before.
Information design master Mike McCandless and Eric Fischer brought their talents together to create a stunning Twitter languages map. Amazing how these bright lights illuminate so much about not only the rise of Twitter, but also our culture overall.