In the Hot Seat: Our New VP of Sales, East: Craig Katz
The last few months have been a very exciting time for the team at SocialChorus. This week was no exception, as we brought on Craig Katz as our new VP of Sales, East. Craig has been in leadership for almost a decade building start-ups and managing multimillion-dollar sales organizations. The majority of his media career began with CareerBuilder.com where he built and led two different business units to multimillion-dollar results. Recently, Craig has been immersed in social media working for Janrain, selling social authentication, loyalty & rewards and CRM. His responsibilities included building an International and Regional US sales organization. Craig is also finishing his MBA from Penn State University, which will be completed in June 2012.
1) What does the power middle mean to you?
The power middle are influencers that matter, these are people who have a good following of loyal advocates and can expand engagement of a product, brand or topic. As an aggregate the power middle can deliver millions of social action very quickly.
2) What brand do you think is doing an awesome job in social? Why?
I would say Starbucks is doing a great job, they engage their advocates through multiple channels such as as Facebook (29 Million+ fans), Twitter (2.3 Million+ followers), YouTube, My Starbucks idea, mobile apps and their blog. Starbucks gives their advocates choice and many different experiences to engage with their brand.
4) What are you most looking forward to at SocialChorus?
I’d have to say that everyone that I’ve met at SocialChorus has been extremely helpful and incredibly smart. I’m very excited to be a part of the team. I’m looking forward to collaborating and working with the team, ultimately delivering strong sales results to the organization.
5) What was your craziest pre SocialChorus gig?
My craziest pre SocialChorus gig was probably back in high school, I used to get up at 3am on Saturdays and put together hundreds of Sunday papers with the print advertisements inserts for the local 7-11 store. This was definitely NOT a fun job!
6) What’s your favorite activity outside of work?
Outside of work my favorite activity would be spending time with the family. My wife Shanon and I have two children, Nina who is five and Craig Jr. who is one. I’m also an avid snowboarder. I learned 15 years ago after watching a bunch of 5 years olds kick my butt on the slopes. I’m hoping to get back on the board in the near future.