Intel ‘Always On’ – A Program Summary and Award Nomination
Every once in awhile we like to share what we’ve been up to and show off some of our work. Today’s campaign: Intel ‘Always On.’
Over the past few months, Halogen has been working with our influential publishers to create creative, authentic and engaging content on behalf of Intel and the 2011 Always On campaign. The goal of the campaign was to boost awareness and drive association of Intel among their target lifestyle audiences.
Through our genuine, enduring and direct relationships with influencers like Matador Network, Fora.tv, uInterview, Design Milk, PSFK, ScreenCrave, Geekosystem, Technabob, Jamie Oliver, Guest of a Guest, Global Post, Dealbreaker, Big Girls Small Kitchen, Gear Patrol, Fashionista and Food52 we effectively created an always-on social content channel to align with Intel’s marketing calendar.
Check out some of the content our publishers created:
Gear Patrol: Smart Lives of Smart Men
Watch the 2nd installment, Smart Lives of Smart Men: Tomorrow here.
Global Post: The Futurists: The Science of Cyborgs
In addition to videos, our publishers created many unique content pieces. Some examples include Matador Network’s 23 incredible new technologies you’ll see by 2021 and Design Milk’s Designer Tools of The Trade.
The biggest nod to our fantastic publishers and our internal crew is that the program is up for a Social Media Influencer Award! You can check it out and vote here! (It’s the ‘Smart Lives of Smart Men’ icon).