Take a Trip with Employee Advocacy: How TripIt Relies on Employees to Promote their Awesome Culture

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Take a Trip with Employee Advocacy: How TripIt Relies on Employees to Promote their Awesome Culture

TripIt Employee AdvocacyTripIt has always had a great culture, and wanted to find a way to empower employees to tell that story.

The Social Media & Content Marketing team set out to find an easy way to amplify their awesome team and culture, generating more organic Word of Mouth Marketing and brand awareness. They also wanted to find an accessible way to distribute important team updates and news across the entire organization.  That’s when they launched TripIt BAM (Brand Advocate Masterminds), powered by SocialChorus, to keep the TripIt team connected to one another as well as provide updates from their parent companies Concur and SAP. Through BAM, they could create a more integrated workforce by keeping everyone on the same page.

In this webinar, Jess Skelton, Manager of Social Media & Content Marketing at TripIt from Concur, shares how to:

  • Empower employees to tell their story through social media
  • Showcase Concur as a great employer to help attract top talent to the TripIt team
  • Align brand messaging by distributing relevant updates and news from TripIt, Concur and SAP

Transforming Internal Communications: How to Engage 100,000 Employees Worldwide

internal communications WhirlpoolWith over 100,000 employees worldwide, it’s no wonder Whirlpool Corporation was having a hard time keeping employees all over the world connected and engaged to their brand.

Facing this challenge, the Corporate Communications team at Whirlpool searched for a way to bring together the great content their global business units were producing so employees can be better connected with the brand. That’s when they launched Whirlpool Corporation 360, powered by SocialChorus, to easily distribute company content for employees to consume and share. Through Whirlpool Corporation 360 they developed a global communications platform to help engage employees and tell the story of Whirlpool Corporation, ultimately transforming their internal communication strategy.

In this webinar recording, Kathleen Wolf: Sr Manager, Corp Reputation & Interactive Media at Whirlpool Corporation, shares how to:

  • Engage various global business units with relevant content and news
  • Modernize the distribution of company content hosted in the intranet to be shared through a consumer friendly mobile device
  • Empower employees to tell the Whirlpool Corporation story through social media training
  • How an engaged workforce fits into the larger Whirlpool Corporation strategy

The Strategic Internal Communications Leader

The strategic internal communications leader is in a battle for employee’s attention. What tools will help you win?

How to Buy SaaS Software: Four Easy Steps Every Communications Leader Needs to Know

how-to-buy-saas-softwareIt can be challenging to introduce new technology at a large company, especially when it’s new SaaS (Software as a Service) software. Fortunately, the SaaS software buying process doesn’t have to be difficult or time-consuming. With the right guidance, the buying process can be a pain-free and easy experience that moves quickly.

SocialChorus is your partner throughout the buying process and handles every step along the way. We’ve helped over 300 companies buy our app and will run our playbook for your company too.

Download this ebook to learn how we partner with you throughout the four step buying process.

What’s Inside:

  • The playbook for engaging designated stakeholders
  • When to engage the IT and Legal departments
  • How to ensure a turnkey solution procurement and distribution experience

How to Ensure Your Employee Advocacy Program is FTC Compliant

ensure-that-your-employee-advocacy-program-is-ftc-compliantWhether or not your company has an official employee advocacy program, the FTC guidelines around employee endorsements apply to your company and your employees at all times. The FTC makes it clear that employees need to disclose their connection to your company. Your company is also responsible for advising employees of this requirement and must take steps to monitor their compliance.

Having trouble cutting through the legal jargon? Download this ebook to understand how the updated FTC guidelines affect your organization. You’ll also learn practical tips for compliance and how the SocialChorus app can help.

What’s inside:

  • Why companies need clear and conspicuous disclosures
  • Practical tips for complying with FTC guidelines
  • How the SocialChorus app makes compliance easy

WhatAppTV Reviews the SocialChorus Employee Engagement App

WhatApp TV’s panel of communications technology experts review the latest and most relevant productivity apps for to help inform the modern enterprise buyer.

In this episode, WhatApp TV takes a closer look at the SocialChorus employee engagement app and examines how it cuts through the noise and keeps a globally distributed workforce informed and connected with their company.

Watch the recording to learn how the SocialChorus app can help:

  • Deliver important and relevant company and industry content to your employees
  • Better connect and inform a distributed workforce
  • Track and measure employee engagement and shares

Take a Trip with Employee Advocacy: How TripIt Relies on Employees to Promote their Awesome Culture Presentation

In these webinar slides, Jess Skelton, Manager of Social Media & Content Marketing at TripIt from Concur, shares how to empower employees to share your brand’s story through social media.

Transforming Internal Communications: How to Engage 100,000 Employees Worldwide

In this webinar recording, Kathleen Wolf, Sr Manager, Corp Reputation & Interactive Media at Whirlpool Corporation, shares how to keep employees connected and engaged to your brand.

How GoDaddy’s Engaged Employees Fueled a Branding Reset

How GoDaddy empowers its employees to advocateWhen GoDaddy realized it’s infamously edgy advertising was off-putting to many of their customers – over half of which are women, they turned to their most trusted team to improve the brand’s image: their employees. To accelerate a shift in the brand’s reputation and increase consumer trust, they launched GoTeam, GoDaddy’s employee engagement and advocacy program.

GoDaddy employees are proud of their company and the work they do for their customers. GoTeam empowers them to connect with customers on social media and share GoDaddy’s mission and achievements. For example, employees can now inform their networks of GoDaddy’s diverse internal culture and gender-equal workplace initiatives.

In this recording, you’ll hear Stacey DePolo, Social Media Manager at GoDaddy, share how GoDaddy keep employees informed and empowered to advocate with their employee engagement and advocacy program.

Watch this webinar recording to learn:

  • Accelerate employee engagement by delivering relevant company news and industry content
  • Launch and scale an employee advocacy program
  • Boost brand awareness by showcasing internal culture and initiatives

Four Steps to Launching an Employee Advocacy & Engagement Program in 30 Days

how-to-launch-an-employee-advoacy-and-engagement-prog-in-30-daysYour digital age workforce needs a digital employee engagement solution. Your organization needs a bulletproof plan for widening reach, while keeping your staff engaged with your organization and its ongoing growth.

Developing an employee engagement and advocacy program can be done in four simple steps, which will have an equally simple return for your company: serious impact.

By empowering your employees with relevant news and content everyday, you keep them informed, engaged, and productive, while unlocking advocacy to generate leads and spread awareness, and strengthen the culture at your organization.

Download this ebook to learn how Target, Reebok, AT&T and CSpire built employee engagement and advocacy programs in four simple steps, going from start to launch in just 30 days.

What’s inside:

  • How to craft an employee focused content strategy to drive engagement
  • How to promote the program internally to maximize adoption rates
  • How to empower employees to effectively represent your brand on social media