The Value of the Power Middle in Social Marketing

A Three Step Guide to Activating Untapped Social Advocates

Marketers are now operating in the age of influence with consumers generating over 500 billion impressions about products and services per year according to Forrester. And according to Nielsen, 92 percent of consumers say they trust word-of-mouth and recommendations from friends and family above all other forms of advertising.

It’s clear that brands need to tap into social word-of-mouth marketing. In order to drive scale and success they have to move beyond their current social media reach and activate advocates.

Download this ebook to learn how to activate your advocates in three steps:

  • Step 1: Find the right Power Middle advocates
  • Step 2: Reach out to advocates the right way
  • Step 3: Determine the right motivation

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