Shel Holtz recently spoke with the SocialChorus Team on communications data, content strategies, best practices and more. This blog series, Shel Holtz & Friends, highlights some key takeaways from the interviews.
Who opens up the company intranet on the weekends?
For many of us, work is not top of mind on the weekend. Rarely does an employee venture over to the intranet when apps like Instagram and Spotify are capturing their attention. In a recent episode of Shel Holtz’s For Immediate Release podcast, Shel talked with our own Kristen Ribero, Director of Product Marketing at SocialChorus, regarding app usage trends across our customers.
When we look at the data across all SocialChorus customers, the usage on the weekends is the piece that really sticks out to me. Who would think that your employees are gong to check the intranet on the weekend? We are seeing about 15% of sessions across our customer base on Saturday and Sunday. On days of rest, employees are getting that fun to know, need to know, want to know type of information from their employer.
Shel Holtz: Is there a time of the day where app usage is higher?
Our data science team also dug into time-of-day data across our employee usage and we’ve found that it mirrors typical consumer app behavior. So you see a peak in the morning around 8am when people are commuting and then you see another around lunchtime, and finally, there’s another little spike in the evening commute 5pm-7pm. This is very similar to the use of other social media apps, consumer like apps, so I think you’re right.
“The information that business are providing now is interesting enough, and important enough, to employees that they are seeking and opening the company app along with the other apps they use day-to-day.”
Stayed tuned for the next chapter of this blog series in which Kristen talks about why content is so important to the success of an employee communications platform.