3 Takeaways from Shel Holtz & Friends Interview Series with SocialChorus’ Greg Shove
Since 2005, Shel Holtz’s popular For Immediate Release podcast features leading employee communications professionals. They discuss innovations in communications data, internal communication strategy, content strategies, and how technology can be used to reach every employee.
Throughout his extensive conversation with Greg Shove, SocialChorus founder, Shel delves into how SocialChorus’ workforce communications platform provides the modern communicator with the solutions they need in today’s complex workplace. During the interview, three insights into the future of internal communications emerged.
Here are the three major takeaways for the future of internal communications:
- Distributed communications are at the forefront of the future of employee communications
- Metrics and analytics will guide and inform team leaders on how to best reach and manage their teams
- Mobile will lead the digital transformation and reinvention of internal communications
Highlights from Shel’s Conversation with Greg on the For Immediate Release Podcast
Shel Holtz: Greg has been talking about employee communications adopting more of a marketing mentality. Marketers get the right information to the right people at the right time.
One of the challenges with intranets has always been reaching employees who don’t sit at desks: they’re out at production facilities, they’re out in the field, and a lot of them don’t even have a company email address. Greg sees this as the opportunity for more distributed employee communication.
Greg Shove: One of the futures of employee communications is fully distributed: giving team leaders — store managers in the retail setting or shift leaders in a hospital — the power to publish content to their team, to invite team members to that channel, and handle training, handle updates to policy.
So that Monday morning huddle, or that Friday afternoon wrap, where today they might be huddling around one laptop or tablet, that can be in people’s pockets, meaning on their phone through an app. So we’re very committed at SocialChorus to building over the next few months the full set of tools required for team leaders to manage communication flow to their teams at that distributed, team level.
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Metrics and Analytics
Shel Holtz: I talked with [Greg] about the Institute for Public Relations initiative to establish a set of standards for employee communication measurement, including specific impacts on the organization like improved productivity, and I wondered what he thought of that approach, and here’s what he said.
Greg Shove: The issue I think for an executive, a CEO or CFO, in assessing the impact of employee communications, is can you isolate any one of those and link it to the employee communications program and investment. So I think that we’re going to see improvements across the board with employees if they’re well-communicated with if they’re well supported, connected and informed, we’re going to see improvements in alignment, improvements in levels of advocacy, improvements in engagement, and potential safety and productivity…
Transition to Mobile
Shel Holtz: We have been talking about the state and shape of future internal communications functions, and a lot of that is certainly going to be mobile, but I tossed Greg a challenge, because I have been on more than one assignment where I have run into employees who simply don’t want to embrace the smartphone.
Greg Shove: We will still communicate with people with a portfolio of solutions. So for those people who don’t have a smartphone, don’t want one and/or don’t want to use their personal device on the job site or in the office, we will continue to use other methods as we do today, whether that be the digital signage, the break room poster or bulletin board, or email, newsletters, whatever it might be. So I don’t think that there’s a magic, single solution here, a silver bullet that will mean that everybody will be using a mobile app overnight, for example. But there is a portfolio of solutions, and what I think we need to do is invest in the ones that are growing and proven to be effective, and stop investing in what’s proven not to be effective.
SocialChorus provides communications leaders the technology and support to reach their employees at the right time and place, and on the platform of their choice. To learn more about how SocialChorus can help you engage and connect to your workforce, contact us for a demo today.