Engaging Nearly 100,000 Employees Worldwide: How Whirlpool is Transforming Internal Communications

 In Comms Heroes

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Reaching a global workforce via traditional internal communication methods can leave large portions of employees without access to the information they need. Employees expect timely, relevant information that helps them succeed at work, but many companies are failing to engage employees due to the many constraints that email newsletters and outdated intranets have. With a focus on engaging employees, Whirlpool Corporation (link to PDF) is rethinking how they communicate so that all employees have access to company information they need to stay connected. Whirlpool reshaped their internal communication strategy with a mobile platform that could better connect their global employees. 60% of the new platform’s users access the information from a smartphone, which helps connect on-the-go employees and provided an easy and intuitive way to stay connected at work.

In this case study, you will learn how the internal communications team at Whirlpool Corporation fostered employee engagement and improved internal communications by adopting a mobile platform. Read the case study here. 

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