[New Report] The Digital Transformation in Communication: SocialChorus’ 2018 Comms Effectiveness Survey

 In Employee Experience

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Large enterprises face ongoing challenges including brand reputation, employee retention, and changing employee expectations for the work experience. Further, the increasing number of deskless and distributed workers require that organizations find a better way to connect with an increasingly dispersed workforce.

At the heart of these shifting dynamics is employee communications. It has become a leading priority because employee engagement has moved from being a tactical activity to a strategic business value model. It is not just about managing people but fostering a positive work culture, an empowered employee experience, that will in turn directly impact organizational growth.

Our new report asserts that as enterprises adjust to this new climate, modernizing their employee communication and engagement strategies are critical in moving their business strategies forward.

SocialChorus analyzed user data across its global programs: from more than 1.5 million employees in 20 industries, 180 countries, all 50 states, hundreds of millions of user events, and millions of emails and push notifications sent.

Additionally, we surveyed 840 end users (employees) across our customer programs, and we found that workers engage with their company apps in a similar fashion to their consumer counterparts. And employees expect the same experience and quality in their company communications.

Here’s how communication leaders can increase employee engagement and create better employee alignment to their companies’ goals and vision.

10 Proven Ways Communications Leaders Can Increase Employee Engagement

SocialChorus Comms Effectiveness Survey

Highlights from this report include:

  • Why targeting has almost 2x the click-through rate (CTR) over non-targeted messaging
  • How two-thirds of employees found their company app faster than other content sources, such as their intranet, email, or printed material
  • Why video has 3x higher CTRs than other types of content

Communications teams might be the dark horse of organizational alignment

Traditionally, enterprises have spent large resources on external communications, neglecting internal communications to their employees. With changing demographics and higher expectations in the workplace, enterprises are realizing that internal communications are central to unifying and aligning their organization.

As communicators embrace technology, they’ll acquire the tools to drive employee engagement and to help their workers thrive.

SocialChorus’ insight across all its users and 2018 Comms Effectiveness Survey illustrates that companies who are riding the wave of digital transformation have the right tools to align their organization’s goals and are able to reach their workforce, no matter where they are.

Download the report now to learn more about all 10 ways communicators can increase employee engagement.

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