5 Different Types of Automated Campaigns for Employee Communication
Each employee at your company is on a unique journey. Employees join the company, undergo training, change or expand roles, and receive promotions all at different times. This means you have to segment and target your communications accordingly. The more you can customize your communications based on where the employee is in his or her journey, the better.
Earlier forms of one-to-many communications (email blasts, for example) made customization difficult. Automation is changing all that.
That’s why we’ve created five types of automated campaigns: Invitation, Welcome, Promote, Require, and Announce.
An invitation campaign is an automated drip campaign that reminds invited users to register for a given program, thereby increasing enrollment. The campaign will send an invitation reminder to users that have not responded within 24 days. Invitation campaigns drive program adoption and save time for administrators, who no longer have to follow up with unresponsive employees.
Like with any new tool or app, a user’s first week after joining is the biggest potential drop off point. This campaign acts as an onboarding tool, and encourages users to take the key actions that will keep them enrolled and engaged with your program. A welcome campaign is a drip campaign that walks users through key tips and actions in their first few weeks of activity. Administrators can set up a series of messages to show new users how to get the most out of their program.
Use a promote campaign to boost your post with an initial notification and a series of reminders, which employees receive as either push notifications or emails. Once the recipient views the post, they stop receiving reminders. The number of reminders sent depends on the campaign duration you select (four days, seven days, etc.).
With the require campaign, you can request acknowledgment that an employee has received, read, and/or watched a piece of content. Once enabled, the require campaign will automatically follow up with users who have not yet acknowledged the post—and keep following up until they do.
The simple yet effective announce campaign enables you to send a one-time push notification and/or email about a post. When using both push and email, the system automatically de-duplicates, so that each user receives the communication only on the channel he or she prefers.
Learn more about Automated Campaigns with our new eBook, How to Reach More Workers With Less Effort: A Guide to Automated Campaigns. Download it today.
Or, schedule a demo with SocialChorus to learn more about internal communications automation.