AB InBev

CUSTOMER CASE STUDY

SocialChorus Connects AB InBev Employees in All Corners of the Globe

SocialChorus connects from corporate HQ to breweries around the world

HOW IT STARTED

Communicating with a global, dispersed workforce

AB InBev, a global brewing company, maintains over 500 distributing brands and a presence in more than 150 countries. With such an unusually dispersed and disconnected workforce, it was challenging to provide real-time company updates, such as launching new brews, or major organizational shifts. In addition, they had two types of employees: those at the corporate brand headquarters and the deskless workforce based in distribution and brewery centers.

Before SocialChorus, AB InBev spent copious amounts of time on organizing and distributing emails to their employees. Previously, 40% of their communications analyst’s time was spent working on advertising, content, and design. After introducing SocialChorus, this time was slashed to just 15%. They now have more time to focus on strategic projects and to keep automatizing all the communication flow on an everyday basis.

WHERE THEY LANDED

SocialChorus refocuses attention to what matters

With the adoption of Cheers, AB InBev’s branded mobile app, SocialChorus offered a way to centralize daily employee communications and updates from one platform. By segmenting content by different regions, the company could provide local and global news and information. Eventually, their app became an avenue for personal storytelling—a feature that empowers employees and reinforces their roles in the company.

Strategies That Win

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SEGMENT CONTENT SO EMPLOYEES ONLY RECEIVE INFORMATION PERTINENT TO THEM

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USE PERSONAL STORYTELLING AS A MEANS TO CONNECT EMPLOYEES

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IMPLEMENT “CALLS-TO-ACTION” IN SPECIFIC POSTS SO IT’S CLEAR WHAT THE NEXT STEPS ARE

ABOUT AB InBev

AB InBev is a brewing company, whose heritage dates back almost 600 years to a brewery in Belgium—the birthplace of Stella Artois. With over 500 distributing brands and a presence in more than 150 countries, it was necessary for internal communicators to provide their 200,000+ employees an easier way to stay updated with company events and information. That’s where SocialChorus came in to help AB InBev develop Cheers, their employee mobile app.

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