CUSTOMER CASE STUDY
Dow Uses SocialChorus to Engage 80% of Its Workforce
Many of Dow’s employees do not have regular access to the intranet or email
HOW IT STARTED
Closing the communications gap with SocialChorus
Sixty percent of Dow’s workforce is in manufacturing. Employees are not sitting at a desk and are using the intranet or email only sporadically. As Jenn Holzinger, Lead of Global Employee and HR Communications at Dow, explained, even physical communication tools, like posters, were ”strictly push and not personalized in any way.” They had many channels and employee communication methods, but for employees, it was difficult to get the big picture.
WHERE THEY LANDED
Adoption: Go big and start from the top
With its branded mobile app, Dow Connect, and the power of Program Studio, Dow is now able to reach and engage over 80% of its workforce. As Jenn explained, Dow Connect “brings the story to employees in one singular place.” More than just a place to connect and engage, Dow Connect brings practical job information and assurance in times of change. For the communicators, Jenn elaborated, “it’s easy to use, it’s intuitive, and it’s easy for us to have the power and control to give the access to those other story-tellers at the company.”
Strategies That Win
DEVELOP CONTENT WITH THE EMPLOYEES AS THE STORYTELLERS
GET MORE RAPID ADOPTION WITH A GLOBAL LAUNCH
CENTRALIZE COMMUNICATIONS FROM ONE PLACE
ABOUT THE DOW CHEMICAL COMPANY
Dow is a science and technology company that is committed to enhancing the quality of life for current and future generations at the intersection of chemistry, biology, and physics. They integrate manufacturing positions in chemicals, plastics, key materials, and agriculture.
“Our health assessment on internal communications and employee engagement led us to view that we had a really big gap,” described Jenn Holzinger, Global Employee and HR Communications at Dow. Before adopting SocialChorus, their fragmented and disjointed methods of communications were confusing for employees, especially those that did not have regular access to a computer. Dow resolved these problems with the adoption of SocialChorus. Consolidating communications into one platform that is easy to understand and consistently informing is what drove employee engagement at Dow. “Our branded app, Dow Connect, informs people on a daily basis and drives employee engagement,” confirmed Jenn.
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