CUSTOMER CASE STUDY
Love’s Conquers All
Love’s Travel Stops connects to its distributed workforce like never before
HOW IT STARTED
Reaching Truck Drivers: The Heart of Love’s
“Our goal is not just to connect every employee but also to build culture,” explains Kyla Turner, communications manager at Love’s. With a distributed workforce and locations all over the country, the intranet was not working well to connect remote workers, especially truck drivers. The drivers felt connected to their division, but not to the larger company. After launching SocialChorus, which Love’s chose because of the branded mobile app that mimicked the social media usage that employees were familiar with, driver engagement soared. “After the rollout, they were hungry for the connection,” recalls Kyla.
WHERE THEY LANDED
A Seamless Launch at a Critical Annual Event
Like most communicators, the team at Love’s likes to have months to plan every detail of a new platform rollout. “Everything had to be ready for launch – which was in 3 weeks!” remembers Kyla. Everything the events team had pulled together, from the pre-event comms like the schedule, communication during the event, and the post-event recap, went seamlessly into the app. Launching at the event was a huge success. Engagement soared, and they got leadership buy-in immediately.
Strategies That Win
CONSUMER-STYLE APPS REQUIRE ALMOST NO TRAINING
TO LAUNCH QUICKLY, TAKE THE TIME TO PLAN
CONNECT WITH AN EVENT TO GET AN AWARENESS BUMP
Love’s Travel Stops & Country Stores is a North American family-owned chain of more than 480 truck stop and convenience stores in 41 states. The company is privately owned and headquartered in The Village, Oklahoma, a suburb of Oklahoma City.
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