Get a Demo
Get a Demo

Vodafone

 | Case study

Going mobile

Engaging employees in over 25 countries

Get a Demo

How it started

Connecting workplace technology to consumer technology

“People in their work lives expect the same technology that they have in their day-to-day lives,” explained Erica Lockhart, Chief of Staff and Communications at Vodafone. With employees dispersed across 25 markets, they had a range of different tools and channels, but it was too many. Employees couldn’t find relevant news, and the content was not engaging. Additionally, mentioned Erica, “We didn’t have company news available on mobile, and we’re a mobile company.”

Where they landed

Produce internal communications like a newsdesk

“The value of Firstup for us is that we can now reach all of our employees on their mobile devices, which we couldn’t before,” said Erica. “We can reach remote employees, and our people can check the news, see what’s happening, and feel engaged with what the company is doing; they can do that on their commute home or as they’re popping out to get a coffee. They aren’t stuck at their desks reliant on a 1990s style intranet anymore.” The way internal communicators worked changed, too. Since launching Firstup to all 25 markets, some areas have nearly 100% of their employees using the app multiple times a week.

About

Vodafone

Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data, and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and fixed broadband operations in 18 markets.

More customers​

Explore all of our customer stories

Offering care and comfort when in need

Improved patient safety through Good Catch campaign

Cooper University Health Care
newell about

Empowering employees

Newell
evergy featured

Powering workforce comms with current

Evergy
See more

Webinar

Join experts from Segal Benz and Firstup as they reveal how to position internal comms as a revenue-generating competitive advantage rather than just overhead.
Register Now

Webinar

Transform How Your Enterprise Communicates — In One Hour

March 20, 2025

Virtual

Register