Westar Energy

CUSTOMER CASE STUDY

Powering Workforce Communications with Current

Distributing information to every employee is critical during a time of change.

HOW IT STARTED

Connecting two companies and their field employees

Westar Energy is a publicly-traded, regulated utility company based in Kansas and the largest provider of energy for the state. They serve 700,000 customers and have over 2,400 employees, 35% of whom work out in the field. “Our job is to keep the lights on, so we have guys out in trucks all over our service territory who need access to information, and we didn’t have a good channel for that to be available to them,” said Jana Dawson, Director of Corporate Communications at Westar Energy. They relied on e-newsletters but knew people didn’t really read emails, according to the feedback that they got from field personnel.

WHERE THEY LANDED

Managing communications during a merger

Further, a merger with Kansas City Power and Light on the horizon to form Evergy, Westar needed to not only connect to their hard-to-reach employees, but also had to scale communications to reach a workforce that is doubling in size once the merger is completed. “SocialChorus is going to allow us to hit the ground running, have a new tool that engages people in a time of ambiguity, and provides them with some clarity and with some information to help them bring these companies together and have a successful merger,” said Jana.

Strategies That Win

icon_1

GET FEEDBACK FROM EMPLOYEES ABOUT THEIR COMMUNICATIONS PREFERENCES

icon_2

ENCOURAGE TWO-WAY DIALOGUE WITH FIELD EMPLOYEES

icon_3

SEGMENT AND TARGET CONTENT TO MEET THE NEEDS OF A DIVERSE WORKFORCE

ABOUT WESTAR ENERGY

Serving approximately 1.5 million customers in Kansas and Missouri, Kansas City Power & Light Company (KCP&L), KCP&L Greater Missouri Operations Company and Westar Energy are the electric utilities of Evergy, Inc. (NYSE: EVRG). Evergy’s mission is to empower a better future. Today, half the power supplied to homes and businesses by Evergy comes from emission-free sources, creating more reliable energy with less impact to the environment.

MORE CUSTOMER STORIES

Westar Energy

ABInBev

A global company now sends their updates to every worker, some without email addresses, on a daily basis. Engagement has jumped 75% in three months. See how they did it.

Westar Energy

DOW

A global company now sends their updates to every worker, some without email addresses, on a daily basis. Engagement has jumped 75% in three months. See how they did it.

Westar Energy

Love’s

Love’s Travel Stops has 450 truck stops in 41 states with the bulk of their employees out on the frontlines. Learn how Love’s got immediate buy-in from leadership.

Don’t Let Distance Interfere with Powerful Connections

Learn how you can every employee on the same page during times of change.

Start typing and press Enter to search