Key Insights From SocialChorus’ 2018 Comms Effectiveness Survey
Large enterprises face ongoing challenges including brand reputation, employee retention and changing employee expectations for the work experience. Further, the increasing number of deskless and distributed workers require that organizations find a better way to connect with an increasingly dispersed workforce. At the heart of these shifting dynamics is the employee experience.
SocialChorus analyzed user data across its global programs: 1.5 million employees in 20 industries, 180 countries, all 50 states, hundreds of millions of user events, and millions of emails and push notifications sent. Additionally, we surveyed 840 end users (employees).
We discovered: 10 Proven Ways Communications Leaders Can Increase Employee Engagement.
Highlights from this report include:
- Why targeting has almost 2x the click-through rate (CTR) over non-targeted messaging
- How two-thirds of employees found their company app faster than other content sources, such as their intranet, email, or printed material
- Why video has 3x higher engagement than other types of content