Companies are recognizing that while having one million likes on Facebook is a positive sign, it’s just a starting point for measuring social success. Earned Media Value – the dollar amount assigned to media that is gained through social endorsements – is a tangible way to measure the value of social word-of-mouth marketing programs.
The Earned Media Value Index, a benchmark guide to the value of social endorsements, compiles and analyzes dozens of reputable sources on the value of specific social endorsements to determine the value of the most prevalent social endorsements.
Download this guide to learn the dollar value to assign to endorsements generated from social marketing programs including:
- Blog posts
- Facebook likes
- Facebook fans
- Facebook posts and shares
- Twitter followers
- Tweets and retweets