Guide | How to Make Video Like a Boss
Leadership is changing. Employees are demanding more authenticity, more transparency, and more directness. Greg Shove’s Video Like a Boss ebook demonstrates how to communicate in this world of new expectations and myriad distractions. It’s a no-bullshit guide based on three years of trying, sometimes failing, and ultimately perfecting the techniques they used themselves.
Here’s a short excerpt:
What is the age of distraction?
Attention spans are at an all-time low while distractions are at an all-time high—the average person checks their mobile phone over 200 times a day. Today work happens between a string of interruptions—from Buzzfeed chatter on Slack or Facebook Workplace to the constant buzz of notifications from Twitter and Instagram. With all this noise, it’s hard for your team to pay attention to you.
Like it or not, this is the world you must lead in. But it doesn’t have to be a losing battle. You can be heard. You can get your team’s attention. You can keep everyone on the same page. But you’ll need to make your communications more succinct, more compelling, and more consistent. The one way we’ve found to actually pull this off is video. It’s the only way you can truly get their attention in the Age of Distraction.
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