Guide | 5 Steps You Need to Set Your Internal Communications Goals

Today’s superstar internal communications pros don’t launch new programs or content without first mapping out goals and a strategy to measure success with data and metrics.

If you’re new to the goals/data/metrics trifecta, you’re not alone—and we are here to help. What we can say for sure is the right approach to setting goals will help you reach the right groups of employees, with the right content and messaging, at the right time, and in the right place. It will also include a plan to measure your success so you can prove your value to the executive team and gain insights to help you build even more successful internal communications campaigns and programs in the future.

Here is a simple five-step plan to help you set goals and measure outcomes for your next communications program. (We’ve also provided an easy-to-use worksheet at the end of this guide to help you get started.)

Download now to learn:

  • How to identify your organization’s strategic objectives and align your internal communications goals accordingly
  • Why you need to establish the right channels and metrics to measure your success
  • What insights to report to the make informed decisions going forward, and to become the important link between the executive team and employees

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