SocialChorus’ recent research study with over 500 millennials shed a lot of light on how the most important consumer generation makes purchasing decisions. Here are three new stats that you need consider when trying to market to millennials:
1. 67% of millennials reported that they have never clicked on a sponsored story – they don’t trust advertising.
2. 95% of millennials say that friends are the most credible source of product information.
3. 98% of millennials are more likely to engage with a friend’s post over a brand’s post.
Listen to the recording of our recent Marketing to Millennials webinar to hear all of the findings from the research study and learn how to effectively market to millennials. The webinar presentation slides are below.