Mentioning the title of SocialChorus’ ebook, 6 Ways to Attract And Keep Your Employees’ Attention, is probably a good way to attract any communicator’s attention. Who in the employee communications world hasn’t struggled, at one point or another, to hold the concentration of a group of employees? In the following series of posts, I’m going to examine these six strategies for captivating your employees and keeping their focus. Having spent my last post going over the challenges and importance of keeping employee attention and getting to the heart of SocialChorus’ first suggestion—make it mobile—I’m now going to discuss the subject of doing a little technological housekeeping.
How to Motivate Millennials With Effective Corporate Communications
Flip through the pages of any money-minded publication and you’re going to find an article on why it’s vital for businesses to hire the younger generation. Looking for an employee with boundless energy? Unthwarted optimism? Ambition and a desire to prove worth? A finger on the pulse of the kind of trends that—let’s face it—start to get a little bewildering for people on the far side of thirty?
Companies get all that and more when they hire—yes—millennials. Often leaving communications professionals wondering just how to motivate millennials?
I know know that for every article called “How Your Business Benefits When You Hire Millennials” you’ve probably also read a hot-take about how millennials are sounding the death knell of something older generations hold dear—bar soap or golf, to cite just two examples. According to reports, millennials are the cause of more killing than anyone except George R. R. Martin.
But there’s one thing that millennials are absolutely doing away with: email and intranet communications.
And you know what? That’s not necessarily a bad thing.
Breaking with Tradition; Breaking New Ground
SocialChorus reports that 73% of corporate communications are sent via email or intranet. That means that three out of four pieces of corporate communication are sent via mediums that we tend to regard as tedious.
Think about it: we’ve all read hacks about getting to the ever-elusive inbox zero, and most of these hacks involve things like skimming. People don’t tend to linger over emails.
And when it comes to the intranet, it’s a similar story. According to SocialChorus, 44% of employees say that it’s difficult to access the intranet in any sort of meaningful way: an obstacle course of firewalls, VPNs, and other hurdles make visiting the intranet a frustrating chore, one that’s often completely impossible for deskless workers.
On the other hand, platforms like Instagram, Spotify, and Flipboard are not only beautifully designed and easy to access, but they capture the attention of employees. Your employees are using these platforms in their free time not only because they want to stay connected, but also because these platforms are intuitive to use and downright pleasurable.
It’s not much of a competition: easy and fun to use platforms vs. challenging intranets and emails that beg to be speed-read.
Communications have remained in stasis over the last decade. Even as more and more millennials have been introduced into the workplace, companies rely on outmoded tech to communicate. SocialChorus’ advice on how to motivate millennials? These companies should take a page from the millennial playbook and do the equivalent of technological spring cleaning—abandoning the decidedly Gen X methods of email and intranet communication for something more interesting, more enjoyable, and more millennial.
Stay tuned for the next post in this series, and get your copy of 6 Ways to Attract And Keep Your Employees’ Attention here.