Tuesday, October 31 at 11:00 AM PT
Video is the best way to quickly convey information to widely distributed workforces, yet not many bosses use it. And even fewer use it well. Great leaders aren’t using video to communicate because they are afraid to fail, feel intimidated or unsure how to use it right. This webinar will teach you how to create compelling and engaging videos that employees actually watch.
Join us to learn about:
The data on video consumption inside the enterprise and why most video is a waste of time and money. And how to avoid the mistakes that most communications teams make.
The ground rules of good video for employee communications: who should make videos and the 4 things you need to do to get it right every time.
The executive video content calendar: content categories, frequency, and style for an on-going video comms plan.
Quick tips and best practices for setting up the video studio, what equipment you need and the best platforms to share your video with employees
Ed has over twenty years experience in branding and communications in both creative and strategy roles. Currently, he is a partner at Sequitur, where he helps clients like OpenTable, Genentech, Intuit and ClifBar use deep qualitative insights to align their leaders, employees, and customers on a common vision.
Greg is the executive chairman and co-founder of SocialChorus, the leading workforce communications platform. Greg has helped brands and consumers connect online since the early days of the internet. 2Market, a Silicon Valley startup that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer, and AOL.