Guide | Set Strategic Communications Goals in 5 Easy Steps

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Connect the C-Suite and employees—and become indispensable.

You know the importance of setting goals for your communications and that they need to align with your organization’s strategic objectives. Equally crucial is being able to demonstrate that you’ve achieved those goals with data and metrics.

Here’s a simple five-step guide to help you set strategic goals for your next internal communications program, so you can reach the right employees with the right message at the right time.

Download now to learn:

  • How to identify your organization’s strategic objectives, align your internal communications goals with them, and how to choose the right communications channels
  • Ways that the right metrics will help you measure program outcomes, so you can demonstrate your value to the executive team and gain insights for future employee communications campaigns. We’ve even included an easy-to-use worksheet to help you get started.
  • What insights to report to make informed decisions going forward, and to become the important link between the executive team and employees


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