Guide | Communications Leaders Of Change 2019

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How Influential Communicators Reimagine Internal Communications. 

Frontline employees now make up 80% of the workforce, misinformation surrounds the digital “water cooler”, employees want to work for companies and leaders they trust.

It’s clear that the modern workforce is changing, so we reached out to leading communicators at global companies to learn how they’re transforming the employee experience to match.

“To be successful, Dow recognized a need to move from a one-size-fits-all intranet-based news system to one that is personalized an d gives our employees more of a consumer-like experience.” ~ Jennifer Holzinger, Global HR and Employee Communications, Dow Chemical

This guide will introduce you to five communicators who are changing the way their companies connect with employees and highlight six key lessons to take away from their experiences.

Download now to learn:

  • What Steve Harrington of Extreme Networks did to align the company’s global workforce, and how he boosted ROI by adapting internal communications methods to reach partners and customers.
  • How Jennifer Holzinger of Dow used insights on the employee experience to make communications accessible for her hard-to-reach frontline workforce.
  • Innovative ways JoEllen Saeli-Lane of the American Cancer Society drove organizational initiatives and objectives by helping employees become informed advocates.

How Christina Moylan of Newell Brands and Kyla Turner of Love’s Travel Stops are creating relevant content and accelerating engagement.


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