Webinar Recording: How to Build Your Case for an Employee Communications Platform

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What do you do when your company needs a new employee communications platform? You plan. You figure out what you need, how much it will cost and the projected timeframe.

Then what?

Watch our recent webinar to learn a proven approach to help build a business case that will get your CFO’s attention.

What you’ll learn:

  • How the modern employee communications landscape is changing
  • The importance of building your coalition internally and involving key stakeholders in the buy-in process
  • How to relate your employee messaging objectives to the overarching goals of the business
  • Why an employee platform helps departments beyond internal communications


Gregg Apirian is an award-winning employee experience strategist and seasoned speaker, having presented at more than 75 events including OMMA, IAB, Ad Tech, CES, Advanced Learning Institute, Digital Hollywood, Shoptalk, Engage and Rise Retail Symposium. Gregg contributes to Forbes.com and the highly trafficked Vignette blog. His passion lies in continuous improvement, helping to bring innovation to HR and internal communications pros and enabling them to activate employees through powerful employer branded content, communications and engagement.

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