Video Like a Boss: Setting Up Your Studio

 In Comms Hacks

In our most recent “Video Like A Boss” installments, we established our foundation: structuring videos using the TWIN strategy and breaking down the basics of being on camera. Now, we’ll take a step back and delve into providing you with the best video production equipment checklist you’ll need to shoot quick, easy, and high-quality leadership videos. We’ll focus on acquiring the right tools to fit your budget and help you start creating internal corporate communication videos anytime, anywhere.

 

If you missed the break down of the TWIN strategy or the on-camera basics, make sure to catch-up to get all the knowledge you need to shoot Video Like a Boss.  

Don’t over think it

The number one blocker to making a good video is you. Our advice: Just go for it. You don’t need professional equipment or techniques to make a watchable video and getting hung up on the details will only derail you.

The following pages describe a simple yet viable setup. In fact, it’s the one we use. We like it because it’s minimal—we can take it with us and shoot on a whim. We can conduct an interview out of our briefcase!

Basic video production equipment

Video Like a Boss - Equipment

 

Phone

Modern phones have extremely high-quality cameras and good enough editing capabilities to shoot, edit, and distribute your video straight from the device.

Tripod

A tripod keeps your footage from being shaky and helps position the camera so that you look good. We recommend a small, tabletop tripod that is easy to carry with you.

Lavalier Mic

Audio is an often overlooked aspect of video. A “lav” mic attaches to your shirt or top, keeps your voice clear, and eliminates room echoes and wind noise. Always use a mic.

 

Advanced video production equipment

 

Video Like a Boss - Advanced Equipment

Selfie sticks

When you’re on the move, or shooting outdoors, a selfie stick can help you avoid that face-in-the-camera look that plagues so many shots.

Lightning cube

Used sparingly, a small, strong light can help in situations where there isn’t enough ambient light. This works best when you have someone else to hold it.

Dual head mic

Dual mics let you pipe two lav mics into one audio jack. This is perfect for interviews where you want both voices to come through loud and clear.

 

Action!

Don’t hesitate to bring your gear with you on-the-go. These video production equipment basics will help you shoot quality video anywhere. From the office to the international conference, you’ll be able to stay connected to your employees. Even though the production might seem “casual,” your viewer will see this as more of an intimate, one-on-one experience. Setup your studio and be confident. Do some practice runs. Get comfortable. Be casual. Be friendly.

 

Next week, we’ll break down the do’s and don’ts of your studio, giving you the technical skills needed to create well-lit and appealing videos. And watch our Video Like a Boss webinar for more insights into shoot authentic leadership videos.

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