What does employee engagement have to do with employee advocacy? Recently, we partnered with Dimensional Research to survey 1,000 employees from enterprise companies and found that employees want to advocate for their companies — they see both personal and professional benefits of doing so — but they’re held back by poor communication leadership and are often unsure what they can safely share on social media. The relationship between employees and employers has drastically changed over the past decade as an entire generation of digital natives has entered the workforce.
On May 12th, SocialChorus and Monday Magazine partnered to host The Big Turn On in San Francisco, an evening of discussion from leading experts on the changing relationship between employers and employees. Here are a few of the highlights from the evening as well as some of the discussion points that resonated with our audience and were shared on Twitter.
Bonin Bough, SVP, Chief Media and eCommerce Officer, Mondelēz International, kicked off the evening with a presentation on How Great Companies Retain Top Talent, specifically hitting on how social media has sparked the changes we are seeing in the workforce today and how brands can engage their employees by embracing the change.
Next up was the night’s main event, a panel discussion covering How Engaged Employees Have Reinvented External and Internal Communications.
The panel included industry leaders, such as:
- Charlene Li, Founder & CEO, Altimeter Group and Author of The Engaged Leader, believes that it’s leadership involvement. In her book, The Engaged Leader, she urges executives to connect directly with their employees by listening, sharing, and engaging through digital technologies
- Andy Cunningham, Chief Marketing Officer, Avaya, is an expert in marketing, branding and communication strategies for game-changing technologies in video games; personal computers; desktop publishing, and more
- George Anders, Pulitzer Prize Winner and Author of The Rare Find, is a contributing writer at Forbes and the author of five books, including the New York Times bestseller Perfect Enough
- John McNeil, Founder & CEO John McNeil Studio, an award-winning communications creative director
- Greg Shove, Founder, and CEO of SocialChorus, who has helped brands and consumers connect online since the early days of the Internet.
Closing the evening was a presentation from Anna Griffin, Senior Vice President, Global Marketing, CA Technologies, on The Key to Engaging Employees with Internal Storytelling. Griffin’s presentation is available here. Below are a few of the insights that she shared.
— Aryn Sanderson (@ArynSanderson) May 13, 2015
If you attended The Big Turn On, thank you! We’re looking forward to seeing you at the next one. If you missed this event, please stay tuned for the videos we’ll be sharing on the SocialChorus blog and the invite for the next TBTO coming soon.