Employee Advocacy Lacks Authenticity
Most employee advocacy programs are built with corporate objectives in mind, and not the employee’s. It’s often encouraged, or mandated, to send messages exactly as they’ve been written by corporate—resulting in a lack of personality and authenticity.
Employees Should Share Their Voices
SocialChorus recommends a different approach—authentic advocacy with native sharing. By giving employees a voice when sharing corporate content, and not just using “ctrl + V” for the corporate message, the perception of “spammy” messages is minimized. Our platform gives communicators an easy way to provide all workers with on-brand content to personalize and share on a large scale with their unique voice.
How do you inspire employees to share their company stories? How do you measure the impact of brand advocacy?
DIFFICULT FOR EMPLOYEES TO SHARE AUTHENTICALLY WITH BRAND APPROVED CONTENT
ONLY A SMALL FRACTION OF THE WORKFORCE WILL BE ADVOCATES
INABILITY TO TARGET ADVOCACY MATERIAL TO THE EMPLOYEES MOST LIKELY TO SHARE
The SocialChorus Solution
Amplify Their Authentic Voices
Manage authentic employee advocacy content from a single, user-friendly platform. Let employees connect to their preferred social platforms, and share the company message in their own voices.
Personalize Content to Drive Sharing
Turn employees into advocates by sharing relevant content according to location, language, job function, interests, and more. Employees can share from their preferred device.
Measure to Drive Success
Track shares to see what’s working and what may improve future content. Data reveals the reach and activity level so communicators can measure brand advocacy effectiveness.
A REAL WORLD EXAMPLE
SocialChorus Helps Boost Employee Engagement and Brand Awareness
New Jersey’s largest health insurer had a major problem. Faced with a punitive reform proposal from then-Governor Chris Christie, they were looking at potentially having to restructure the company’s board and use company financial reserves to pay for what should have been state-funded health programs.
It was a time of contentious state budget planning, and the company had to fight back. Their only hope was to convince lawmakers to oppose the bill.
The team identified groups of employees in the area and set up a secure platform, using SocialChorus, of shareable content that allowed them to get the word out and organize protests at the Statehouse. The insurer was able to raise awareness of the issue and galvanize their local employees to protest the bill. With an army of supporters, the company made their voices heard and ultimately defeated the bill.
Speak with One Voice
SocialChorus helped save a company using a powerful asset, its people. Let us help find your voice. From many, one.