Change Management Communications Keeps Every Worker In the Loop
Most people fear change. It’s understandable as change encompasses the unknown, and for many workers it causes apprehension. As a result, leaders must carefully navigate change with steady, transparent guidance.
The main goal of change management is to make the transition as painless as possible. With SocialChorus, plan your change communications and easily target the impacted teams and employee influencers with the right message, to the right people, at the right time.
How can you get everyone’s attention – ahead of the rumor mill – and ensure that you are reaching every employee in real time?
WORKERS SEE NEWS HEADLINES AND RUMORS SPREAD
CASCADE COMMUNICATIONS CAN LEAD TO MISINFORMATION
DIFFICULT TO MEASURE RESPONSE OR IMPACT OF COMMUNICATION
The SocialChorus Solution
Get Them the Facts, Fast
Reduce rumors by quickly providing accurate information when and where it is needed. Anticipate responsive messaging and automatically schedule the precise timing of each message. Or, alert employees in real time to critical changes. Be proactive and reactive all from one platform.
Anticipate and Personalize
Get ahead of potential issues by sending personalized, relevant messages to the targeted groups and employee influencers most affected by the change. Communicate crucial details to each employee via a branded, easy-to-use, and intuitively designed app available for both desktop and mobile.
Success Depends on Data
Continually evaluate the impact of change communications with real-time content metrics such as reach and clickthrough rates. Know the messages that are received and engaged with by which groups of employees. Change tack quickly when something isn’t working.
A REAL WORLD EXAMPLE
SocialChorus Helps Communicators Keep Employees Informed During an Acquisition
An IT giant faced a serious challenge: the pending acquisition of two companies in fewer than 100 days, effectively doubling their employee count. Both the speed and scale of the acquisition made effectively communicating the changes a tough task.
Using SocialChorus, they seamlessly coordinated all change communications for both acquisitions and reached over 90% of their newly combined workforce. The team identified key segments that would be most affected and delivered critical, specific information to each group.
These messages were then communicated in real time to all the impacted employees.
The end result? Both of the acquired companies integrated 2x faster than expected. Employees from each company received the crucial information they needed during the acquisition, which led to a smoother transition for everyone.
How Can SocialChorus Handle Change for You?
It’s the only constant in life and in business, and we’ll guide you through the tough parts. Learn more by clicking below.