USE CASE
Crisis Communications
Reduce Risk With a Real-Time Crisis Communications Strategy
Unpredictable events can threaten organizations and generate negative outcomes both for employees and stakeholders. Without the right communications tools, critical messages can be well-intentioned but executed poorly.
Be the Official Source of Truth
In a crisis situation, rapid communication is key. Update and instruct employees about what to do and where to go from a single platform, and easily distribute those messages to every channel.
How do you reach every employee immediately and ensure you’re delivering the messages to each affected group?
Common Challenges
INABILITY TO RAPIDLY PUSH OFFICIAL MESSAGES TO EMPLOYEES
FRAGMENTED COMMUNICATION FOR FRONT-LINE EMPLOYEES
NO WAY TO MEASURE RECEIPT OR IMPACT OF COMMUNICATION
The SocialChorus Solution
Communicate in Minutes, Not Days
Give employees the talking points before they hear it in the press. Send fast, streamlined messages that grab employees’ attention.
Personalize to Drive Impact
Send relevant messages to key segments and specific employees based on attributes like location, role, expertise, tenure, language, etc. Get the message out on their preferred device – desktop or mobile.
Measure Impact & Receipt
Track in real time who has received the message by confirming the read receipt of critical communications. Measure reach and other key metrics as you go.
A REAL WORLD EXAMPLE
SocialChorus Helps Crisis Communications Teams Get the Official Word Out
A global aerospace and defense manufacturer needed a rapid communications solution when a different kind of crisis hit: Hurricane Irma.
With the majority of their production plants in the path of the hurricane, they had to communicate time-sensitive information to thousands of employees who would be directly affected.
The communications team identified which groups of employees were projected to be affected, prepared information specific to each segment, and communicated with each group in real time. As a result, employees received official company updates and remained safe, while the company minimized unnecessary risks.
Keep Your Employees Safe and Informed
During a crisis, employees need to hear from you right away. Make sure your messages get through.
