USE CASE

HR Communications

Improve Adoption of HR Programs with Targeted Communications

Whether it’s running open enrollment, building employer branding, or reaching new talent, HR needs to be able to communicate to employees in a way that inspires them to act. Increasingly, with message fatigue and so many channels, it’s a challenge for employees to receive and retain the most important information.

Start by Engaging More Employees

HR programs are typically measured by the number of employees that participate in them. We simplify that process management by helping HR teams reach every worker. We offer tailored campaign capabilities and automated reminders to ensure the right message, is sent to the right person, at the right time.

Wouldn’t it be great to reach them, efficiently, without chasing down each employee?

Common Challenges

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DIFFICULT TO MESSAGE SPECIFIC SEGMENTS OF EMPLOYEES

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LACK OF A CENTRALIZED COMMUNICATION TOOL

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NO WAY TO ORGANIZE AND INTEGRATE DATA INTO HR SYSTEM

The SocialChorus Solution

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Make a Connection

Worker morale is a vital aspect of company culture and HR programs play a huge role in it. Communicate enrollment or benefits details to the devices and channels that your employees prefer.

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Personalize to Incentivize

Send personalized and relevant messages, including video, to people and groups you want to act. Segment your communications by role, tenure, and location with content and calls-to-action based on user behavior.

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Measure Your Reach

Evaluate the impact of HR communications with reach and other performance metrics. Use data to make more informed decisions.

A REAL WORLD EXAMPLE

SocialChorus Helps a Multinational HR Team Gain 110% Improvement in Open Enrollment Participation

A multinational company with 52,000 employees was planning for open enrollment. Because of the size of their organization and the number of deskless workers, the task of communicating open enrollment was incredibly time-consuming and difficult.

They used every means possible to reach employees—email, intranet, flyers in break rooms, and more. However, the HR and communications teams had no way to monitor whether employees actually received the information. As a result, many workers missed the open enrollment deadlines and the opportunity to make benefits changes.

Determined not to repeat that outcome, the company used SocialChorus the following year to publish and distribute open enrollment information. They were able to target employees with benefits information tailored to their needs, including automated reminders.

The company saw a 110% gain in open enrollment activity from the previous year, and the SocialChorus platform saved the HR team countless hours.

Human Resources Are People Resources

Do all your employees know what benefits and resources are available to them? If you don’t know, the time is now to make a change.

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