Webinar: Outside the Box Engagement with Whirlpool Corporation

Date: October 30, 2019

Time: 10-11 AM PT (1-2 PM ET)


5 Ways an Omni-Channel Approach Helps You Connect with Employees

How can a company with tens of thousands of workers worldwide create a transparent, connected culture?

That was the question Whirlpool Corporation was trying to answer with a global workforce of 92,000. They found that the solution was opening lines of communication from the top down and from the bottom up. To achieve that, business leaders needed to take the lead, starting with the CEO.  

We’re sitting down with Whirlpool Corporation’s Kathy Craig, senior manager of corporate reputation, Angie Seger, director of corporate communications, and Emily Kirchner, manager of NAR communications, to learn how the company improved the employee experience, got leadership involved, and created a positive change in mindset across the business. They’ll share all the details in our new webinar, including: 

  • How this transformation fostered an environment of experimentation, leading to innovative content ideas like using the company app to help deliver an interactive employee experience.
  • How CEO Marc Bitzer aligned employees company-wide with Whirlpool’s initiatives by starting his own content channel and using authentic, approachable messaging. 
  • Why it takes an omni-channel approach to effectively reach and engage all employees from the manufacturing floor to corporate headquarters. 
  • What kind of ROI the organization achieved by improving internal communications and making their company culture more transparent.

Apply the learnings of this global enterprise to your organization. Enter your info on the right.


Nicole Alvino

co-founder and chief strategy officer, SocialChorus

Nicole is our chief strategy officer and works with executives across our customer base to ensure we are powering communications transformation with true business results. Prior to founding SocialChorus, she was the Founder and CEO of Dermalounge and a pioneer in using new technologies to engage and empower employees before it was a Gartner Quadrant. Nicole started her career in structured finance and corporate development at Enron and Asurion. She has a BS from Vanderbilt University in Economics and Japanese and an MBA from Stanford Graduate School of Business.

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