Webinar Recording: A Communicator’s Guide to Metrics and Measuring Success

If you can’t measure it, you can’t improve it. 

Is evaluating metrics your weak spot? In a recent survey, we found that only 22% of internal communicators were actually confident that the metrics they chose to track were effective in improving their content.

Watch this webinar recording with SocialChorus’ Gregg Apirian, Senior Director, Advisory Services, and Kevin Juskowski, Data Analyst. They will guide you step-by-step on how to measure your internal comms confidently. With their straightforward plan, you’ll reach every employee with the right message at the right time.

You’ll learn:

  • How to get started by setting clear goals for your team that are aligned with your organization’s business priorities
  • What you need to create the best system or process to measure effectively and form actionable insights to continually improve your work
  • Why it’s important to think like a data scientist and to embrace both qualitative and quantitative research
  • How to prove your team’s value through the power of storytelling to capture and explain your metrics

Fill out the form on the right to download!

Speakers: 

GREGG APIRIAN

Senior Director, Advisory Services, SocialChorus

As a member of the Strategic Advisory team, Gregg is responsible for developing and delivering a suite of strategic advisory services designed to help Communicators plan, create, publish and measure content and experiences that build trust between employers and employees, drive employees to take action, and create working environments that feel like great places to work. Gregg has spent the majority of his career leading CX and EX agencies, helping customers to define strategies that deliver desired outcomes. When not advising customers, Gregg’s enjoys spending time with his wife and two daughters, working out, and relaxing on the beach.

 

KEVIN JUSKOWSKI

Data Analyst, SocialChorus

As a member of the Client Strategy & Success team, Kevin transforms data into valuable insights to support client strategy and decision making. He specializes in developing custom solutions to complex problems that include tailored reporting and statistical modeling that allow for trend analysis and assessing overall program health. Outside of his data-driven work, Kevin pursues rock climbing with his fiancee. 

Watch Now!

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